Each issue of Oracle Magazinecollects different editorial content in familiar sections and a particular order. And just as every editorial piece is designed to have an interesting beginning, a constructive middle, and a conclusive end, the various sections of the magazine are arranged for a similar flow. From Up Front, At Oracle, and Community to Features, Technology, and Comment, the idea is to give the magazine a beginning that makes you want to pick it up (in print), click it (for digital), or tap it open (for mobile distributions); a middle that provides infor-mation and awareness about Oracle and the Oracle community; and an end that makes you look forward to the next issue.
The beginning of each issue, the very first section and page, is key to getting readers to pick up or open the magazine. And that beginning is the cover. The discussion about what story to put on the cover of this particular issue of the magazine was a brief one. How to put that story—featuring Marvel’s The Avengers—on the cover was a much longer conversation. The solution: this issue of Oracle Magazinehas been published with six different covers, each highlighting one of the Marvel super heroes. Each cover version is numbered—1 through 6—in the “Special Collector’s Issue” logo.